Three rejections, three weeks, one app approved. What Shopify app review actually involves for a solo builder, the setting nobody tells you about, and the bug that was hiding in the address bar the whole time.

Perplexity cites third-party retailers and publishers 75% of the time in beauty queries — meaning a brand living only on its own Shopify domain barely registers. Here's the two-track optimization strategy that actually gets your products cited.